I’m a multitasking, skin-hydrating, ultra-smoothing hero ingredient that powers every product in the Lazy Days world.

I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a naturally nourishing, moisturising helper for skin and hair.

I’m a thickening agent that helps give products the right texture.

I’m a plant-derived emulsifier: I help to blend formulas and moisturise your skin.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a super hydrating moisturiser that’s loaded with restorative antioxidants.

I’m an emulsifier that helps oil and water play nice, so they don’t separate: I also help to moisturise skin.

I’m a naturally nourishing, Omega-3-rich moisturiser for your skin.

I’m a friendly preservative: I help make sure Allkinds products last a long time and stay awesome.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m usually added to formulas as a preservative, but sometimes I’m just a naturally occurring chemical compound in certain essential oils & absolutes: in that case, I’m called out so you know I’m there, just in case you might be sensitive to me in particular.

I’m an exfoliant that helps shrink spots, keep skin fresh, and block future breakouts.

I’m a mild preservative that helps make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.