I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a plant-derived, gentle cleanser: I create a mild, non-stripping foam to leave your skin feeling fresh.

I’m a mild, foam-boosting cleanser: I help to leave skin & hair feeling fresh.

I’m a mild cleanser that creates a fun, light foam.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a naturally nourishing, Omega-3-rich moisturiser for your skin.

I’m a multitasking, skin-hydrating, ultra-smoothing hero ingredient that powers every product in the Lazy Days world.

I’m a by-product of Sodium Lauroyl Sarcosinate, which is a plant-derived, gentle cleanser that helps to leave skin feeling fresh.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I’m a by-product in surfactants, which are the gently foaming components of certain cleansing formulas that help get you, well, clean!

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I’m a preservative that helps make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m usually added to formulas as a preservative, but sometimes I’m just a naturally occurring chemical compound in certain essential oils & absolutes: in that case, I’m called out so you know I’m there, just in case you might be sensitive to me in particular.