I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a fatty, plant-derived alcohol, which means I’m a non-greasy thickener that helps products stay stable & moisturising.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m an emollient that helps to naturally moisturise skin.

I’m a naturally nourishing, moisturising helper for skin and hair.

I’m a plant-derived emulsifier: I help to blend formulas and moisturise your skin.

I’m an emulsifier that helps oil and water play nice, so they don’t separate: I also help to moisturise skin.

I’m a plant-derived moisturiser that promotes deep hydration for the long haul.

I’m a skin-protecting powerhouse: I help strengthen skin to shield it from damage and make sure it can lock in moisture.

I’m a softening, smoothing friend to lips and skin.

I’m a stabiliser and thickener: I make sure products aren’t too watery or sticky.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I make some adjustments: I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative that helps make sure Allkinds products last and stay awesome.

I’m a bit of a multitasker: I’m plant-based sugar that helps to soften skin and stabilise formulas.

You probably guessed it: I’m what gives products their awesome, fun colours.

I’m usually added to formulas as a preservative, but sometimes I’m just a naturally occurring chemical compound in certain essential oils & absolutes: in that case, I’m called out so you know I’m there, just in case you might be sensitive to me in particular.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.