I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a gentle, sulfate-free cleansing agent: I help create a non-stripping, mild foam that leaves skin feeling fresh.

I’m a friendly film-forming polymer: I bring water resistance to products so they feel & work just right.

I’m a mild, foam-boosting cleanser: I help to leave skin & hair feeling fresh.

I’m a plant-derived cleanser that helps to cleanse skin and leave it feeling fresh.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a moisturising, water-binding skin helper derived from sugar.

I’m part of a powerful trio of ingredients that help to keep skin hydrated.

I’m part of a powerful trio of ingredients that help to keep skin hydrated.

I’m a natural emollient and humectant: I help to hydrate skin & hair, keeping both soft and smooth.

I’m a skin-protecting powerhouse: I help strengthen skin & hair to shield it from damage and make sure it can lock in moisture.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m like SPF, but for the stuff in Allkinds products: I help prevent deterioration by absorbing and reflecting sunlight.

I’m a friendly preservative: I help make sure Allkinds products last a long time and stay awesome.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I’m a by-product in surfactants, which are the gently foaming components of certain cleansing formulas that help get you, well, clean!

I’m a preservative that helps make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

You probably guessed it: I’m what gives products their awesome, fun colours.