I’m a naturally hydrating agent derived from the sugarcane plant.

Don’t let my complicated name fool you: I’m just a simple, powerful moisturiser that works has a humectant, which means I help your skin hold moisture in, so you feel smooth and soothed. I can absorb water up to 70% of my weight! I help maintain hydration over time and I help reduce dryness and irritation—I’m gentle and effective for sensitive skin too, BTW.

I’m naturally occurring in your own body: PCA is something you can find in human skin and is considered part of the "natural moisturizing factors" (NMF) that maintain a healthy epidermis.