I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a thickener and stabiliser that makes sure products feel just right.

I’m a plant-derived thickening agent that helps give products a smooth, gel texture.

I’m a water-binding agent, which basically means I’m a moisturiser: I help lock in moisture so skin can feel smooth.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a natural emollient and humectant: I help to hydrate skin & hair, keeping both soft and smooth.

I’m a naturally nourishing, hydrating, refreshing friend to your skin.

I’m a sugar-derived moisturiser that helps skin stay soft.

I’m a softening, hydrating helper for your skin & hair.

I’m a solubiliser, cleanser, and mild surfactant, which basically means that I help create a fresh, easy cleanse for your face.

I’m a natural thickener: I help make sure Allkinds products feel substantial while staying awesome for your skin.

I’m a bit of a multitasker: I’m plant-based sugar that helps to soften skin and stabilise formulas.

I’m a friendly preservative: I help make sure Allkinds products last a long time and stay awesome.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I’m like SPF, but for the stuff in Allkinds products: I help prevent deterioration by absorbing and reflecting sunlight.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

You probably guessed it: I’m what gives products their awesome, fun colours.

You probably guessed it: I’m what gives products their awesome, fun colours.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.