I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a fatty, plant-derived alcohol, which means I’m a non-greasy thickener that helps products stay stable & moisturising.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a naturally nourishing, moisturising helper for skin and hair.

I’m an emollient that helps to naturally moisturise skin.

I’m a plant-derived emulsifier: I help to blend formulas and moisturise your skin.

I’m an emulsifier that helps oil and water play nice, so they don’t separate: I also help to moisturise skin.

I’m a plant-derived moisturiser that promotes deep hydration for the long haul.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I make some adjustments: I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative that helps make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a mineral powder that helps to create a fun, shiny, shimmery look in certain products.

You probably guessed it: I’m what gives products their awesome, fun colours.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.