I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a fatty, plant-derived alcohol, which means I’m a non-greasy thickener that helps products stay stable & moisturising.

I’m a naturally nourishing, moisturising helper for skin and hair.

I’m an emollient that helps to naturally moisturise skin.

I’m a plant-derived emulsifier: I help to blend formulas and moisturise your skin.

I’m an emulsifier that helps oil and water play nice, so they don’t separate: I also help to moisturise skin.

I’m a plant-derived moisturiser that promotes deep hydration for the long haul.

I’m a skin-protecting powerhouse: I help strengthen skin to shield it from damage and make sure it can lock in moisture.

I’m a moisturising, soothing, refreshing friend: my natural vitamins & antioxidants help heal and protect skin and hair of all kinds.

I’m an especially soothing, calming, protective helper for your skin, especially if it’s a little sensitive.

I’m a soothing, anti-inflammatory friend who’s usually found in Totally Clear: commonly known as a relaxing tea that you drink, I’m calming (and super gentle) for your skin.

I’m a stabiliser and thickener: I make sure products aren’t too watery or sticky.

I make some adjustments: I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.