I’m a gentle, sulfate-free cleansing agent: I help create a non-stripping, mild foam that leaves skin feeling fresh.

I’m a friendly film-forming polymer: I bring water resistance to products so they feel & work just right.

I’m a plant-derived cleanser that helps to cleanse skin and leave it feeling fresh.

I’m a mild, foam-boosting cleanser: I help to leave skin & hair feeling fresh.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a moisturising, water-binding skin helper derived from sugar.

I’m part of a powerful trio of ingredients that help to keep skin hydrated.

I’m part of a powerful trio of ingredients that help to keep skin hydrated.

I’m a natural emollient and humectant: I help to hydrate skin & hair, keeping both soft and smooth.

I’m a minerally-derived, smoothing supporter for your skin.

I help deeply exfoliate skin by drawing out dirt & oil to leave you feeling smooth.

I’m a friendly preservative: I help make sure Allkinds products last a long time and stay awesome.

I’m like SPF, but for the stuff in Allkinds products: I help prevent deterioration by absorbing and reflecting sunlight.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a fatty, plant-derived alcohol, which means I’m a non-greasy thickener that helps products stay stable & moisturising.

I’m a naturally nourishing, moisturising helper for skin and hair.

I’m an emollient that helps to naturally moisturise skin.

I’m a plant-derived emulsifier: I help to blend formulas and moisturise your skin.

I’m an emulsifier that helps oil and water play nice, so they don’t separate: I also help to moisturise skin.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a plant-derived moisturiser that promotes deep hydration for the long haul.

I’m a skin-protecting powerhouse: I help strengthen skin to shield it from damage and make sure it can lock in moisture.

I’m a minerally-derived, smoothing supporter for your skin.

I’m a stabiliser and thickener: I make sure products aren’t too watery or sticky.

I make some adjustments: I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.

I help to naturally moisturise, soften, and smooth skin.

I help make sure Allkinds lip products—like the handy Lip Saver balms—feel perfectly smooth-but-substantial.

I’m a softening, smoothing friend to skin: I also help give formulas a thicker, richer texture.

I’m a component of olive oil that’s easily absorbed into the skin: I help to leave skin feeling soft and smooth.

I’m a gentle emollient: I help to lock in moisture so your skin can stay smooth.

I’m actually a smell: when I’m paired with natural sweetener, you feel like you’re enjoying a very tasty treat—even though it’s just a food-safe aroma. Cool, right?

I’m a softening, smoothing friend to lips, skin, and hair.

I’m a naturally-derived thickener that helps create stick products, like Allkinds Lip Savers.

I’m a skin-protecting powerhouse: I help strengthen skin to shield it from damage and make sure it can lock in moisture.

I’m a natural sweetener that helps make lip products a little tasty.