I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a solubiliser, cleanser, and mild surfactant, which basically means that I help create a fresh, easy cleanse for your face.

I’m a moisturising, soothing, refreshing friend: my natural vitamins & antioxidants help heal and protect skin and hair of all kinds.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a calming, irritation-soothing friend to your skin.

I’m a sugar-derived moisturiser that helps skin stay soft.

I’m a bit of a multitasker: I’m plant-based sugar that helps to soften skin and stabilise formulas.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I’m usually added to formulas as a preservative, but sometimes I’m just a naturally occurring chemical compound in certain essential oils & absolutes: in that case, I’m called out so you know I’m there, just in case you might be sensitive to me in particular.

I’m an exfoliant that helps shrink spots, keep skin fresh, and block future breakouts.

I’m a mild preservative that helps make sure Allkinds products last and stay awesome.