I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a mild, foam-boosting cleanser: I help to leave skin & hair feeling fresh.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a mild cleanser that creates a fun, light foam.

I’m a friendly film-forming polymer: I bring water resistance to products so they feel & work just right.

I’m a plant-derived, gentle cleanser: I create a mild, non-stripping foam to leave your skin feeling fresh.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a naturally occurring chemical compound in certain essential oils.

I’m a mild, plant-based, foaming cleanser: I help to leave skin & hair feeling fresh.

I’m a naturally nourishing, moisturising helper for skin and hair.

I’m a softening, hydrating helper for your skin & hair.

I’m a natural thickener: I help make sure Allkinds products feel substantial while staying awesome for your skin.

I make things look right: I’m an opacifier, which means I make formulas look more solid than see-through.

I’m like SPF, but for the stuff in Allkinds products: I help prevent deterioration by absorbing and reflecting sunlight.

I’m a friendly preservative: I help make sure Allkinds products last a long time and stay awesome.

I’m a by-product of Sodium Lauroyl Sarcosinate, which is a plant-derived, gentle cleanser that helps to leave skin feeling fresh.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I’m a by-product in surfactants, which are the gently foaming components of certain cleansing formulas that help get you, well, clean!

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.