I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a mild, foam-boosting cleanser: I help to leave skin & hair feeling fresh.

I’m a plant-derived, gentle cleanser: I create a mild, non-stripping foam to leave your skin feeling fresh.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a natural thickener: I help make sure Allkinds products feel substantial while staying awesome for your skin.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a natural emollient and humectant: I help to hydrate skin & hair, keeping both soft and smooth.

I’m a moisturising, soothing, refreshing friend: my natural vitamins & antioxidants help heal and protect skin and hair of all kinds.

I’m a soothing, anti-inflammatory friend who’s usually found in Totally Clear: commonly known as a relaxing tea that you drink, I’m calming (and super gentle) for your skin.

I help to bind moisture to the hair follicle, so your hair feels hydrated and smooth.

I’m a cleansing, vitamin-rich extract that helps nourish and soften hair.

I’m an antioxidant-packed extract that helps to protect and fortify hair.

I’m a funny-named friend to hair: I help fortify skin & hair so they feel soft and healthy.

I’m a powerful part of Hair Helpers: I help to balance the scalp and soften, hydrate, and detangle hair.

I’m a mineral, protein-rich extract that helps to protect and fortify hair.

I’m a hair-strengthening superhero: I help keep hair fortified, which means it can stay more healthy overall.

I’m a bit of a multitasker: I help to reduce static and add moisture to hair.

I’m usually added to formulas as a preservative, but sometimes I’m just a naturally occurring chemical compound in certain essential oils & absolutes: in that case, I’m called out so you know I’m there, just in case you might be sensitive to me in particular.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I’m a naturally occurring chemical compound in certain essential oils: I’m called out so you know I’m there, just in case you might be sensitive to me in particular.