I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I sound kind of fancy and grown-up, but really I’m just a technical term for the 100% natural fragrance compounds that Allkinds uses to gives products their fun, fresh scents. I’m free of phthalates, parabens, and petrochemicals, BTW.

I’m a moisturising, soothing, refreshing friend: my natural vitamins & antioxidants help heal and protect skin and hair of all kinds.

I’m a stabiliser and thickener: I make sure products aren’t too watery or sticky.

I help to make sure the pH levels of Allkinds formulas are just right for your skin.

I’m usually added to formulas as a preservative, but sometimes I’m just a naturally occurring chemical compound in certain essential oils & absolutes: in that case, I’m called out so you know I’m there, just in case you might be sensitive to me in particular.