I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.

I’m a powerful go-to ingredient for restoring skin: I help naturally draw in moisture to keep it feeling fresh & smooth.

I’m a mild, foam-boosting cleanser: I help to leave skin & hair feeling fresh.

I’m a mild cleanser that creates a fun, light foam.

I’m a moisturising, soothing, refreshing friend: my natural vitamins & antioxidants help heal and protect skin and hair of all kinds.

I’m an especially soothing, calming, protective helper for your skin, especially if it’s a little sensitive.

I’m a soothing, anti-inflammatory friend who’s usually found in Totally Clear: commonly known as a relaxing tea that you drink, I’m calming (and super gentle) for your skin.

I’m a plant-based chelating agent, which basically means I help to keep a formula stable, so it can stay awesome and last as long as it needs to.

I’m a naturally occurring acid: sometimes I help balance pH levels in different products, sometimes I make stuff fizzy and fun.

I’m a preservative: I help make sure Allkinds products last and stay awesome.

I’m a preservative that helps make sure Allkinds products last and stay awesome.