What goes into our products matters not just for kids' skin, but for the planet. From eliminating ingredients like triclosan, a common cosmetic ingredient that is toxic to aquatic ecosystems, to choosing nature - backed ingredients with renewable sources: we examine each and every ingredient we use.
Reducing our footprint
As much as we can, we've used paper packaging, no packaging or renewed materials – like fabric made from recycled water bottles. Wherever possible our packaging is recyclable: we're always working on doing better, and have big goals in mind to how we can improve where we've started.
Refills on refills
We've launched with refill offerings to reduce packaging and have plans to introduce more. It's our goal to make sure that the refill environments are safe and won't promote any bacteria growth, so we haven't launched all of our refills just yet: we're taking our time to get it right.
We teach kids that recycling can be fun and rewarding. Our in-store recycling boxes from Terracycle turns used plastic into all kinds of useful things.